https://premkumarragav.in/blog/ What happens after someone clicks — the funnel, the tracking and the follow-up that turn paid traffic into customers. Written from live accounts. en Mon, 02 Nov 2026 05:29:33 GMT https://premkumarragav.in/blog/freelance-performance-marketer-vs-agency/ https://premkumarragav.in/blog/freelance-performance-marketer-vs-agency/ Mon, 02 Nov 2026 00:00:00 GMT I have worked inside an agency and now work independently. Here is an honest comparison, including the cases where an agency is the better choice. https://premkumarragav.in/blog/google-ads-for-dental-clinics-in-the-uae/ https://premkumarragav.in/blog/google-ads-for-dental-clinics-in-the-uae/ Mon, 02 Nov 2026 00:00:00 GMT Treatment-level campaigns, English and Arabic, and emirate-level budgets. What I changed on two UAE dental accounts, with the results. https://premkumarragav.in/blog/google-ads-for-home-services-in-the-uk-and-australia/ https://premkumarragav.in/blog/google-ads-for-home-services-in-the-uk-and-australia/ Mon, 02 Nov 2026 00:00:00 GMT How I built multi-city Search accounts for trades, including 13,093 leads across six Australian cities and a 24.87% peak CTR in the UK. https://premkumarragav.in/blog/google-ai-max-for-search-what-to-control/ https://premkumarragav.in/blog/google-ai-max-for-search-what-to-control/ Mon, 02 Nov 2026 00:00:00 GMT AI Max can find new searches, and it can also waste budget. Here are the settings I check, and how I test it without risking a working account. https://premkumarragav.in/blog/hiring-a-performance-marketer-from-india/ https://premkumarragav.in/blog/hiring-a-performance-marketer-from-india/ Mon, 02 Nov 2026 00:00:00 GMT Time zones, payments, ownership and quality: what overseas businesses should know before hiring a performance marketing specialist in India. https://premkumarragav.in/blog/how-to-choose-a-performance-marketer-in-india/ https://premkumarragav.in/blog/how-to-choose-a-performance-marketer-in-india/ Mon, 02 Nov 2026 00:00:00 GMT Plenty of people call themselves the best performance marketer in India. These seven checks show you who can prove it, including how to test me. https://premkumarragav.in/blog/how-to-get-recommended-by-chatgpt-gemini-and-claude/ https://premkumarragav.in/blog/how-to-get-recommended-by-chatgpt-gemini-and-claude/ Mon, 02 Nov 2026 00:00:00 GMT What influences AI answers, what is hype, and the steps that helped a dental clinic get named first by ChatGPT. An honest guide to GEO and AEO. https://premkumarragav.in/blog/meta-ads-for-local-businesses-in-chennai-and-tamil-nadu/ https://premkumarragav.in/blog/meta-ads-for-local-businesses-in-chennai-and-tamil-nadu/ Mon, 02 Nov 2026 00:00:00 GMT Language, location targeting and lead quality: what works when you run Facebook and Instagram ads for a business in Tamil Nadu. https://premkumarragav.in/blog/meta-andromeda-creative-strategy-for-lead-generation/ https://premkumarragav.in/blog/meta-andromeda-creative-strategy-for-lead-generation/ Mon, 02 Nov 2026 00:00:00 GMT Detailed audiences matter less and creative matters more. Here is how I plan distinct ad concepts for service businesses and what I feed back to Meta. https://premkumarragav.in/blog/performance-marketing-cost-by-country/ https://premkumarragav.in/blog/performance-marketing-cost-by-country/ Mon, 02 Nov 2026 00:00:00 GMT What you will actually pay, split into ad spend and management fee, with the minimum budgets I suggest in each market and how to work out your own. https://premkumarragav.in/blog/what-does-a-performance-marketing-specialist-do/ https://premkumarragav.in/blog/what-does-a-performance-marketing-specialist-do/ Mon, 02 Nov 2026 00:00:00 GMT A plain-English guide to the job: what a performance marketer does each week, how it differs from digital marketing, and when you need one. https://premkumarragav.in/blog/whatsapp-marketing-for-lead-generation/ https://premkumarragav.in/blog/whatsapp-marketing-for-lead-generation/ Mon, 02 Nov 2026 00:00:00 GMT How click-to-WhatsApp ads, simple automation and fast replies scaled one tour operator's monthly leads 14 times, and how to do it without getting banned. https://premkumarragav.in/blog/why-your-google-ads-leads-cost-more-every-quarter/ https://premkumarragav.in/blog/why-your-google-ads-leads-cost-more-every-quarter/ Fri, 28 Aug 2026 00:00:00 GMT Rising cost per lead is usually not an auction problem. It is a conversion-rate problem you are paying Google to hide. https://premkumarragav.in/blog/meta-conversions-api-why-pixel-only-tracking-under-reports/ https://premkumarragav.in/blog/meta-conversions-api-why-pixel-only-tracking-under-reports/ Fri, 21 Aug 2026 00:00:00 GMT If you are running Meta on the pixel alone, you are hiding a meaningful share of your own conversions from the algorithm that needs them most. https://premkumarragav.in/blog/how-much-should-i-spend-on-google-ads/ https://premkumarragav.in/blog/how-much-should-i-spend-on-google-ads/ Fri, 14 Aug 2026 00:00:00 GMT Every agency gives you a range. A range is useless without your numbers. Here is how to work out your own floor in about ten minutes. https://premkumarragav.in/blog/google-ads-performance-max-what-to-control/ https://premkumarragav.in/blog/google-ads-performance-max-what-to-control/ Fri, 07 Aug 2026 00:00:00 GMT PMax hides the levers, it does not remove them. Here is what still moves the numbers when the campaign type refuses to show you where the money went. https://premkumarragav.in/blog/landing-page-vs-website-homepage-for-ads/ https://premkumarragav.in/blog/landing-page-vs-website-homepage-for-ads/ Fri, 31 Jul 2026 00:00:00 GMT Your homepage is built for people who already know you. Ad traffic does not, and it converts accordingly. https://premkumarragav.in/blog/ga4-conversion-tracking-setup-that-actually-works/ https://premkumarragav.in/blog/ga4-conversion-tracking-setup-that-actually-works/ Fri, 24 Jul 2026 00:00:00 GMT Most GA4 properties report confidently and wrongly. Here is the setup order that produces numbers you can make decisions from. https://premkumarragav.in/blog/google-ads-or-meta-ads-which-first/ https://premkumarragav.in/blog/google-ads-or-meta-ads-which-first/ Fri, 17 Jul 2026 00:00:00 GMT There is one question that decides it, and it is not about your industry or your budget. https://premkumarragav.in/blog/what-to-ask-before-hiring-a-performance-marketer/ https://premkumarragav.in/blog/what-to-ask-before-hiring-a-performance-marketer/ Fri, 10 Jul 2026 00:00:00 GMT The answers separate people who run accounts from people who run reports.